Bud Light, one of the leading beer brands, partnered with transgender social media influencer Dylan Mulvaney on an advertising campaign that has received a lot of backlash. According to a report by the New York Post, the head of at least one LGBTQ group has admitted that the collaboration has failed massively. The report states that the senior marketing executive behind the controversial ad campaign has taken a leave of absence, and Anheuser-Busch’s value has dropped by more than $5 billion amid the controversy.
The partnership with Mulvaney was supposed to be a part of Bud Light’s marketing campaign that aimed to reach younger drinkers and appeal to a more diverse population. However, the campaign was criticized for being insensitive to the transgender community, and the backlash from the LGBTQ community was swift and severe.
Many people condemned Bud Light and Mulvaney for using the trans community as a marketing tool, and felt that the campaign was offensive and insensitive. It is worth noting that Mulvaney has faced criticism before for using their transgender identity to gain social media fame.
The head of the LGBTQ group admitted that Bud Light’s collaboration with Mulvaney has failed massively, and that the backlash was expected given the insensitive nature of the campaign. The group has urged Bud Light to take corrective action and make amends with the trans community.
The controversy has also had a significant financial impact on Anheuser-Busch, with its value dropping by $5 billion since the partnership was announced. This demonstrates the importance of careful planning and consideration when partnering with influencers and undertaking marketing campaigns.
In conclusion, the collaboration between Bud Light and Dylan Mulvaney has been a failure, sparking widespread criticism from the LGBTQ community and leading to a significant financial loss for Anheuser-Busch. It is a reminder to brands and influencers that social responsibility should always be a top priority when implementing marketing campaigns.