Dustin Gandof
What is the tourism strategy for Hong Kong?
Nurture and develop tourism products and initiatives with local and international characteristics, including cultural tourism, heritage tourism, green tourism, and creative tourism; and to consolidate and enhance Hong Kong’s status as a travel destination for MICE tourism, regional cruise hub, and Events Capital of … Hong Kong’s tourism industry has been greatly impacted by the COVID-19 pandemic. As global international tourism arrivals fell by 73% in 2020, the tourism sector experienced a significant decrease in revenue. However, there are signs of recovery and strategies that can help rebuild the industry.
According to the OECD report, inbound tourism arrivals to Hong Kong are projected to decline by 73%, with a corresponding decline in spending of 79%. This is a major setback for the industry, but there are steps that can be taken to recover.
One potential strategy is to focus on domestic tourism, as many Hong Kong residents are eager to explore their own city. This can be done by offering staycation packages and promoting local attractions. Additionally, developing new and unique experiences can attract both domestic and international tourists.
Another strategy is to enhance health and safety measures, which can help build consumer confidence. This can include implementing rigorous cleaning protocols and utilizing contactless technologies. By prioritizing the health and well-being of visitors, the tourism industry can work towards rebuilding trust and securing future business.
While Hong Kong’s tourism recovery may be slow, it is important to remain patient and adaptable. As stated in the Asia-Pacific report, it may take until the first quarter of 2023 for a year-on-year rebound in retail sales. This means that the industry must be prepared for a prolonged recovery period.
In conclusion, Hong Kong’s tourism rebound requires a multifaceted approach. By promoting domestic tourism, enhancing health and safety measures, and remaining patient and adaptable, the industry can rebuild and thrive again. These strategies and initiatives can help drive tourism growth and ensure a brighter future for this important sector.
